SBM Group
A digital window onto a smarter tomorrow.

SECTOR

Banking & finance

PROJECT TYPE

Corporate platform

FOCUS

Corporate · Information architecture · Web development

SBM Group website from the HumanSignal portfolio

A CLOSER LOOK

A digital window onto a smarter tomorrow.

A corporate banking showcase with distinct paths for banking, global presence, financial services and investor relations. Bold imagery and a structured information hierarchy bring a broad group offering into focus.

Shown as featured in the existing HumanSignal portfolio. The original supplied website image is preserved here.

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DESIGN NOTES / CORPORATE PLATFORM

Inside the experience.

A closer reading of SBM Group. These notes describe the featured direction and questions to explore, rather than measured project results.

Structure for a wide organisation.

Banking, group information and investor content serve different audiences. The showcase separates these information paths.

A clear visual hierarchy.

Large imagery and a structured headline give the corporate experience a recognisable entry point.

A useful design question.

How should navigation help a first-time visitor find the right part of a broad financial group?